Video and Photography at Tech Show Madrid 2026, IFEMA: Stands, Talks and Demos
I’m Marcos Pérez, and I produce video and photography of stands, talks and demos at Tech Show Madrid 2026, on 4 and 5 November in Halls 3 to 5 at IFEMA Madrid. I work for cloud, artificial intelligence, cybersecurity, data centre, eCommerce and HR tech companies. Selling software at a trade show has one specific problem: the product lives on a screen. My job is to make the video show what it does, who uses it and why a technology director would choose it.
Six technology shows in two days at IFEMA
Tech Show Madrid holds its sixth edition on 4 and 5 November in Halls 3 to 5 at IFEMA Madrid. Organised by CloserStill Media, it brings together Cloud & AI Infrastructure, Cyber Security World, Big Data & AI World, Data Centre World, E-SHOW and HR & Learning Technologies under one roof. The organisers cite more than 470 exhibitors, over 400 speakers and more than 27,000 visitors, 32% of them at C-level. It is part of Madrid Tech Week and runs on the same dates as Advanced Manufacturing Madrid and Privel.
With so many theatres running at once, visitors decide in seconds whether to stop at your stand. What makes them stop is a clear demo on screen or a conversation with someone who knows the subject. Once those moments are filmed, your sales team has material for the whole quarter.
Photography of demos, hardware and executives on a tech stand
I photograph your stand with people using the product: a security console with an analyst in front of it, an open rack, an AI demo on a big screen. I make sure screens are readable in the photo, which is what most often goes wrong in software trade-show images.
Videos for software, cloud and cybersecurity companies
There are three lengths, from a clip of one feature to a piece explaining your platform. Filming, editing and HD delivery in vertical or horizontal format, with royalty-free use and a company invoice. Designed mainly for LinkedIn, your website, lead generation campaigns and sales decks. If you want to compare lengths and packs before deciding, the full tariff is on the trade show photography and video rates page for IFEMA and Fira Barcelona.
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
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Compatible with agencies and marketing departments
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With business invoice
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Tech Show Madrid stand, demos, team and talks
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HD video delivery
-
Royalty-free video
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Tech Show Madrid stand, demos, team and talks
-
HD video delivery
-
Royalty-free video
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Tech Show Madrid stand, demos, team and talks
Stand, talk and networking photos at Tech Show Madrid
I capture the whole stand, demos, conversations with visitors and, if your company speaks in one of the theatres, the talk. Every pack includes selection, editing and high-resolution delivery, with royalty-free use and a company invoice. Use them on LinkedIn, your website, your corporate blog and in tech trade media.
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High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Tech Show Madrid stand, demos, team and talks
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Tech Show Madrid stand, demos, team and talks
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Tech Show Madrid stand, demos, team and talks
Material for your sales team and B2B marketing
Pieces for LinkedIn and B2B campaigns
Every video comes in vertical and horizontal format with subtitles, because most LinkedIn video is watched without sound. The script answers what a technology buyer asks: what problem it solves, how it integrates and what changes afterwards.
Content you can post while the show is still on
Everything arrives in high resolution with no usage limit. With only two days, if you launch a product on 4 November you can ask for a first selection that afternoon and post it before day two opens.
Coverage in Halls 3 to 5 at IFEMA
I film what happens on your stand: demos, conversations with IT managers, partner meetings and short statements from your CEO or head of product.
Images that feed your pipeline after the show
The material supports follow-up with show leads, LinkedIn campaigns, case studies and your next event. I invoice companies and work with your agency or marketing team.
Demo video for a product that only exists on a screen
Software can’t be touched, so the video has to show it in real use. I combine screen footage with the person using it and a short explanation from your technical team. That way an IT director understands in a minute what would have taken a meeting on the stand. If you need a more polished piece for your website or for lead generation, I can build it as a corporate video for your technology company using the same footage.
Brand videos and testimonials for technology companies
I edit short clips for social media and longer pieces for your website or YouTube channel. Before filming we decide who we’re talking to: CTOs, security leads, data teams, HR directors or online retailers looking for a supplier.
Spokesperson portraits and photos for the tech press
I shoot portraits of your executives and speakers and photos of your team on the stand, made for press releases, your team page, LinkedIn profiles and articles in specialist technology media.
How I film screens and demos without interrupting your team
Before the show you walk me through the demo and we decide which screens can be shown. Anything confidential, such as customer data, versions in development or internal dashboards, stays off camera. I film screens during quiet moments and conversations during peak hours.
FAQ
Questions from Tech Show Madrid exhibitors
How do you film a software demo so the screen is readable?
I expose for the screen rather than the stand, and when needed I record the interface separately and insert it in the edit. If your team sends me a screen recording, I combine it with the show footage so everything reads clearly.
Can you cover my stand at Tech Show and another at Advanced Manufacturing on the same day?
Yes, both shows are at IFEMA on 4 and 5 November and part of Madrid Tech Week. We set time slots for each stand. What I can’t do is be in two places at the same time, so it’s best to settle it early.
Can I ask for customer data and internal screens to stay out of shot?
Yes. Before filming we go over what can be shown. In the edit I check every shot and blur anything that slipped in. With cybersecurity companies this is standard, and I plan for it from the start.
Do you also film my talk in one of the Tech Show Madrid theatres?
Yes. I film the talk or its most useful moments and photograph the speaker with the audience. With subtitles, a two-minute extract works very well on LinkedIn the following week.
Do the videos come with subtitles for LinkedIn?
Yes, I deliver them subtitled in Spanish and, on request, in English. Standard delivery is 24 to 72 hours. The material is yours with no time limit for web, social media, campaigns and presentations, with an invoice to your company.
Tech Show lasts only two days. Which day is best for filming?
It depends on your agenda. If you’re launching a product or giving a talk, that day. Otherwise the first day usually has more energy in the aisles and lets you post material while day two, 5 November, is still running.