Video and Photography at Piscimad 2026: Pools, Wellness and Water Treatment
I’m Marcos Pérez, and I film and photograph pool and wellness stands at Piscimad 2026, from 10 to 13 November at IFEMA Madrid. I work with filtration and water treatment equipment manufacturers, pool builders, spa and sauna brands and climate control companies. A pool stand rarely has water or a finished pool, so the video has to show what visitors can’t see there: how the equipment works and what the installation looks like. Video and photography rates at Piscimad start at €199 and €150, and the material is delivered within 24 to 72 hours.
Piscimad 2026: pools and wellness at International Construction Week
Piscimad is IFEMA Madrid’s Pool and Wellness Show. It covers the design, equipment, construction, maintenance and sustainability of private and public pools and wellness centres, with areas devoted to water treatment, climate control and technology for managing aquatic facilities. It is supported by ASEPPI, the Spanish Association of Pool Professionals, and shares its dates with Veteco, Construtec and Smart Doors. The four International Construction Week shows brought together 46,737 professionals and 560 companies in 2024, and for 2026 IFEMA announces 42,000 m² of floor space. Opening hours are 9:30 to 18:30 until Thursday and 9:30 to 16:00 on Friday 13th.
The show falls in November, months before swimming season. What you film at Piscimad can go into your winter and spring campaigns, when customers start asking for quotes.
Photographing filtration equipment, pumps and pool finishes
I photograph equipment with the detail an installer looks at: connections, electrical panel, control display. For linings, mosaic tiles and liners I take close-ups under even light, because the colour of the pool is the first thing the end customer asks about and it shouldn’t change between photo and sample.
Product videos for pool manufacturers and builders
There are 15, 30 and 45/60-second videos: a clip of a filter system running, an explanation of a salt chlorination system, or a walk-through of your spa range. I deliver in HD, vertical or horizontal, with royalty-free use and a company invoice. Check the photographer and videographer prices for stands in Madrid and Barcelona before booking.
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
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Compatible with agencies and marketing departments
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With business invoice
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Piscimad stand, equipment, wellness and people
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Piscimad stand, equipment, wellness and people
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HD video delivery
-
Royalty-free video
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Piscimad stand, equipment, wellness and people
Stand and product photos at Piscimad
I shoot the whole stand, the equipment on display and meetings with installers and distributors. Colour is corrected by hand on every photo before delivery, in high resolution, with royalty-free use and an invoice. Use them on your website, in your catalogue, on social media and in the pool trade press.
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High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Piscimad stand, equipment, wellness and people
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Piscimad stand, equipment, wellness and people
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Piscimad stand, equipment, wellness and people
Content for selling pools in winter
What the stand can't show
I combine show footage with shots of a real installation, either yours or filmed separately. That way visitors to your website see the equipment and the finished pool too.
Equipment explained by your technician
I film your technical lead explaining in a minute what the equipment does and what it uses. It's a piece your distributors can reuse with their own customers.
Builders, maintenance firms and facility managers
I film your stand and visits from pool builders, maintenance firms and aquatic facility managers on the days you choose. Coming from the airport, metro Line 8 runs from the terminals to Feria de Madrid station, and from there you walk in through IFEMA's South Gate.
Material for swimming season
The photos and videos work on your website and social media, in next season's catalogue and in presentations to distributors.
Corporate video of finished pools and wellness centres
End customers are won over by seeing a finished pool. If you have completed projects, an installed spa or a sports centre that uses your equipment, I can film a corporate video of your real installations in Madrid or Barcelona and you can play it on the stand during Piscimad.
Reels and brand pieces for pools, spas and wellness
I edit clips for Instagram, TikTok and LinkedIn and longer videos for your website. Before filming we decide the audience: homeowners who want a pool, installers and maintenance firms, hotels and sports centres, or public bodies that run municipal pools.
Clean-background product photos and team portraits
Accessories, pool robots, pumps and controllers I photograph separately on a neutral background, and I take portraits of your spokespeople. They’re for product sheets, press releases, your catalogue and trade magazines.
How I film equipment that isn't connected to water at the show
The first thing I need to know is which equipment you want to feature and whether any of it runs on the stand. Anything that isn’t running I film in design and control detail, and your technician provides the explanation. If you want to see it working, we can film it afterwards at a real installation. This approach comes from the more than 250 videos I’ve produced, and from my work at Piscina Barcelona 2025, where I filmed interviews with industry professionals that you can watch on piscinabarcelona.es.
FAQ
Questions about filming pool and wellness equipment at Piscimad
There's no water on our Piscimad stand. How do you show the equipment works?
With a dry demo filmed up close, your technician’s explanation and, if needed, shots of a real installation filmed separately. The edit combines both so you see the equipment at the show and working in a pool.
Can you film a spa or sauna on display with the interior lit?
Yes. At Piscimad I use soft light that leaves no reflections on acrylic or wood, and wait until nobody is inside for the interior shots. If the spa has colour therapy lighting, I film the colour changes, which a photo can’t capture.
Can I use the video in my spring campaign, when people ask for pool quotes?
Yes. What you film at Piscimad in November you can keep and launch months later: the licence never expires and the invoice is made out to your company. If you like, I’ll prepare versions without dates or show references so they don’t look dated.
Do you film water treatment and climate control equipment for indoor pools?
Yes. Piscimad has areas devoted to water treatment and climate control, and this is technical equipment that makes more sense with a short explanation. I film the unit, the control panel and your technician describing what it does and where it’s installed, and edit it into a one-minute video.
We sell to hotels and sports centres. What kind of video works for them?
One that covers maintenance, running costs and safety, which is what anyone managing a public pool or a hotel spa asks about. I film your technician answering those questions and combine it with product footage from your Piscimad stand. I’ve spent three years creating content for hotels, and I know how purchasing decisions get made there.
Can you photograph lining colours so they match the sample?
Yes. On your Piscimad stand I shoot every colour under the same light with a colour chart in the first frame, and adjust in editing so the tone matches the physical sample. It matters a lot with mosaic tiles and liners, because customers choose the pool colour from the photo.