Video and Photography at Construtec 2026, IFEMA Madrid: Stands, Materials and Congress
I’m Marcos Pérez, and I film and photograph stands, material demos and talks at Construtec 2026, from 10 to 13 November at IFEMA Madrid. I work with manufacturers of building materials and systems, off-site construction firms and BIM software companies, as well as speakers at the 2nd International Construction Week Congress who don’t have a stand. A material gets chosen for how it performs on site, so that’s what I try to show: how it’s laid, how it’s cut and how it looks finished. Video and photography at Construtec start at €199 (15-second video) and €150 (10 photos), and I deliver within 24 to 72 hours.
Construtec 2026: materials, BIM and off-site construction
Construtec is IFEMA Madrid’s International Show for Building Materials, Techniques and Solutions. It is part of International Construction Week together with Veteco, the window and façade show, Smart Doors and Piscimad. It covers building systems, industrialised construction, BIM, digital solutions and efficient materials, with dedicated areas such as Construtec BIM, Construtec Cocina, Construtec Piedra and BIMEXPO, the space for software, BIM consultancies and architecture and engineering firms. According to IFEMA’s closing report, Construction Week 2024 brought together 46,737 professionals and 560 companies. Among visitors, 34% were workshops and installers, 28% developers, contractors and refurbishment firms, 15% builders’ merchants and distributors, and 7% architecture practices. For this second edition of Construction Week, supported by CEPCO, the Spanish confederation of building product manufacturers, IFEMA announces 42,000 m² of floor space and more than 100 activities and sessions. Opening hours are 9:30 to 18:30 until Thursday and 9:30 to 16:00 on Friday 13th.
The 2nd International Construction Week Congress runs alongside the show in Hall 7. If your technical director sits on a panel or you present a system at a technical session, that talk is content you can reuse for months.
Photographing materials, textures and building systems
A brick, a panel or a natural stone sells on texture and finish, and exhibition hall lighting flattens them. I photograph samples with side lighting so the relief shows, and assembled systems with a sense of scale a specifier understands: a person next to it, a tool, a section of wall.
Videos for materials, off-site construction and BIM companies
There are three lengths: a 15-second clip of an installation, a 30-second piece on a system, or a video of up to a minute covering your range. Filming, editing and HD delivery in vertical or horizontal format, with usage rights and a company invoice. If you’d like to compare options before getting in touch, check the photographer and videographer rates for Madrid and Barcelona trade shows.
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
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Compatible with agencies and marketing departments
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With business invoice
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Construtec stand, materials, installation and team
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Construtec stand, materials, installation and team
-
HD video delivery
-
Royalty-free video
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Construtec stand, materials, installation and team
Stand, technical session and talk photos at Construtec
As well as the stand, I photograph installation demos, meetings with contractors and distributors and your contribution to the congress or a technical session, if you have one. The photos arrive selected and edited, in high resolution, with usage rights and an invoice, for LinkedIn, your website, your catalogue and the trade press.
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High-resolution delivery
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Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Construtec stand, materials, installation and team
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Construtec stand, materials, installation and team
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Construtec stand, materials, installation and team
Images a site manager understands at first glance
Installation, as well as the product
I film how your material is laid, fixed or cut, because that's what an installer asks before switching supplier. One well-filmed minute of installation saves a lot of explaining over the phone.
Your talk, edited into short pieces
I film your Construction Week congress talk from start to finish and pull out two or three sub-minute fragments for LinkedIn. Photos of the room reach you that afternoon if you ask; the rest within 24 to 72 hours.
Stand, BIMEXPO or Construtec Piedra
I film your stand, visits from developers and contractors, and meetings with distributors. If you exhibit in BIMEXPO or Construtec Piedra, I adapt the coverage: screens and models in one case, natural stone in the other. IFEMA links to Cercanías commuter trains at Nuevos Ministerios via metro Line 8, which stops at Feria de Madrid station.
Content for pitching to contractors
The material keeps working after the show in presentations to contractors, on your website and on sales visits to builders' merchants.
Real site footage to show how your material performs
In construction, seeing the product in a finished building carries a lot of weight in a purchase. If you have a site in or around Madrid or Barcelona, I can film a corporate video with your system already installed and make it the centrepiece of your Construtec stand.
Reels and brand videos for building materials and solutions
I edit clips for Instagram, LinkedIn and YouTube and longer pieces for your website. We decide beforehand who you’re talking to: architects and engineering firms, developers and contractors, refurbishment companies, builders’ merchants or installers.
Sample photos and portraits for construction magazines
During quieter hours I photograph your samples on a clean background and take portraits of your company spokespeople. They’re useful for press releases, product sheets, your catalogue and architecture and construction media.
How I plan filming a demo on the stand
You email me which demos you run and how long each one takes. If a demo involves cutting, fixing or sanding material, I find a spot where dust and noise don’t bother visitors. Wide shots happen first thing and detail shots through the day. With more than 250 videos in my portfolio, I know which shots to secure before the crowds arrive.
FAQ
What Construtec exhibitors and speakers ask
Can you film my talk at the 2nd International Construction Week Congress?
Yes. The congress takes place in Hall 7 during the show. I film the full talk or panel with my own microphone, or with the room’s audio feed if the organisers allow it, and edit it into short pieces for LinkedIn and your website.
We sell natural stone in Construtec Piedra. How do you photograph the veining so it looks real?
With soft side lighting and colour corrected against a reference chart, so the tone doesn’t change between photo and sample. I take a wide shot of the piece and a close-up of the veining, which is what an architect compares. Each finish (polished, honed, flamed) gets its own photo.
Can you film a site where our material is installed before Construtec?
Yes, if the site is in or around Madrid or Barcelona and the contractor gives permission. I film the installed system and an explanation from the site manager or your technician. Bringing that video to the stand helps visitors see the product doing its job.
Can the video help me present the material to a builders' merchant?
Yes. Builders’ merchants and distributors made up 15% of Construction Week visitors in 2024. I prepare a short version with the product, its uses and how it’s installed, designed for the merchant to show at the counter or share with their installers.
We're an off-site construction company. How do you show a module that won't fit on the stand?
With footage from the factory and of on-site assembly, played on the stand. At Construtec I film the model or sample module and conversations with developers, and edit a piece that brings the two together.
Construtec runs for four days. How many should I cover?
One or two days is usually enough, depending on your schedule. Many exhibitors choose the day of their presentation or technical session, and Friday the 13th closes at 16:00, so it has fewer hours. Tell me which days you have key meetings and I’ll suggest which.