Video and Photography at Madrid Top Wine 2026, IFEMA Madrid: Wineries, Tastings and Masterclasses
I’m Marcos Pérez, and I film and photograph wineries at Madrid Top Wine by Peñín 2026, the new name of the Salón de los Mejores Vinos, on 16 and 17 November in Hall 6 at IFEMA Madrid. I was at the previous edition in December 2025, where I filmed Rafael Palacios, Selección Lucendo and Viticultores de Canalejas. Only wines scoring 90 points or more in the Guía Peñín 2027 are admitted, and for two days buyers, distributors and the hospitality trade walk the hall. What they should see is your wine, the person who makes it and the conversation with the buyer. My video and photography service at Madrid Top Wine starts at €199 for a 15-second video and €150 for 10 photos, delivered within 24 to 72 hours.
Madrid Top Wine by Peñín 2026: two days of tastings in Hall 6
Madrid Top Wine by Peñín is the new chapter of the Guía Peñín Salón de los Mejores Vinos, and this 26th edition has the backing of the Community of Madrid. It runs on Monday 16 November from 12:00 to 20:00 and on Tuesday 17 from 11:00 to 15:00, in Hall 6 at IFEMA Madrid. Only wines scoring between 90 and 100 points in the Guía Peñín 2027 are admitted, and access is for professionals accredited through their Peñín account. According to Peñín, more than 3,000 wines and more than 400 wineries from all over Spain are expected. The 2025 edition drew 350 wineries and more than 1,600 wines, according to Vinetur.
The programme includes two tasting rooms, masterclasses and tasting routes. On Monday 16 there are sessions for the D.O. Ca. Rioja, Valencia, Campo de Borja, Cava and El Hierro, plus the Spanish Wine Academy. If your winery or your appellation takes part in one of them, that tasting is content you can reuse for months.
Bottle photography without hall glare on the label
A bottle under exhibition lighting picks up every spotlight in the hall. I change the angle until the label reads and the glass shows the colour of the wine, and where your space allows it I shoot against a neutral background. Whatever reflection is left I correct in editing. The result works for a technical sheet, an importer dossier and Instagram.
Winery videos for importers, distributors and the hospitality trade
There are three lengths: a 15-second clip of a glass being served, a 30-second piece on one wine or vintage, or a video of up to one minute that covers your range and your winemaker. I deliver in HD, in vertical and horizontal formats, royalty-free and invoiced to your winery. Full rates are on the video and photo price page for IFEMA and Fira Barcelona shows.
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
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Compatible with agencies and marketing departments
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With business invoice
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Your space at Madrid Top Wine, wine, tastings and team
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
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Compatible with agencies and marketing departments
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With business invoice
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Your space at Madrid Top Wine, wine, tastings and team
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
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Compatible with agencies and marketing departments
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With business invoice
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Your space at Madrid Top Wine, wine, tastings and team
Winery photos, wine service and tastings at Madrid Top Wine
I photograph your space during the quieter hours, the moment of service, your winemaker with a buyer and, if your appellation leads a session, the tasting room. I pick and retouch the shots and deliver them in high resolution, royalty-free and invoiced to your winery. Use them on your website, on each wine’s product sheet, in the importer newsletter and in press releases.
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High-resolution delivery
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Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Your space at Madrid Top Wine, wine, tastings and team
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Your space at Madrid Top Wine, wine, tastings and team
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Your space at Madrid Top Wine, wine, tastings and team
Material an importer reviews when you are no longer there
Formats for Instagram, LinkedIn and importer emails
You receive each video in vertical and horizontal, ready for Instagram, LinkedIn, YouTube, your website and emails to buyers. The script starts with what decides a purchase: the wine, its Guía Peñín 2027 score, the vintage and who makes it.
Fast delivery across two days
On Monday the hall opens from 12:00 to 20:00 and on Tuesday from 11:00 to 15:00. If you want to send a buyer a piece while the show is still open, ask for a selection the same day. The rest arrives in high resolution with no usage expiry.
Coverage in Hall 6 at IFEMA Madrid
I film what happens in your space: the glass being served, the conversation with distributors, sommeliers and buyers, and short statements from your winemaker or sales director. IFEMA is at Avenida del Partenón 5, and Hall 6 sits next to the East Gate, where the taxis stop.
Content that keeps working after the show
The pieces serve the round of contacts that follows: an email to importers, a presentation to distributors or the page for each wine on your website.
Vineyard and winery video for buyers who cannot visit
A buyer from another country or region cannot always visit the winery. A corporate video of your vineyard, your winemaking and your barrel room shows them where the wine they tasted in Madrid comes from. I have filmed wineries in Rioja Alavesa and the Penedès, such as Bodegas Luis Cañas and Ferrer i Catasús, and I can do it before or after the show.
Reels for Instagram and brand pieces for the wine world
I edit short clips for Instagram and LinkedIn and longer pieces for your website, YouTube or newsletter. Before filming we decide who each one is for: importers and distributors, hospitality and sommeliers, specialist shops or the wine press. If you host tastings or winemaker dinners, I also film culinary event video.
Winemaker portraits and bottle photography for press and catalogues
Away from the show floor, I shoot portraits of your winemaker and sales team, and bottle photography on a neutral background with a readable label. They are images for technical sheets, catalogues, press releases and importer dossiers.
How I plan filming across two days of tastings
Before the show you tell me which wines you want to feature, when you have buyer meetings and which tasting sessions you take part in. I film without interrupting your team’s service and keep out of frame any label or client that should not appear. That is how I worked at the 2025 edition and at Barcelona Wine Week with Grupo Freixenet, Bodegas Tarón and Celler Grau i Grau, among more than 250 videos in my portfolio.
FAQ
Questions about filming wine, tastings and buyers at Madrid Top Wine
Can you film my appellation's tasting session at Madrid Top Wine?
Yes. Madrid Top Wine schedules tastings by D.O. in its tasting rooms, and on Monday 16 there are sessions for Rioja, Valencia, Campo de Borja, Cava and El Hierro. Tell me which session your winery takes part in and at what time, and I will keep that slot free to film the tasting and a short statement.
How do you film wine service without disturbing buyers?
I stand to one side of your space and film the glass being served as it happens, without asking for a repeat. If a buyer prefers not to appear, I frame the hands and the glass. To publish shots in which buyers are recognisable, it is best to ask their permission first.
Can I show the Guía Peñín score in the video and the photos?
You can show the score your wine earned in the Guía Peñín 2027, since it is the condition for being at Madrid Top Wine. I put the bottle and the tasting sheet in frame so they can be read. Before publishing with the Guía’s logo, confirm with Peñín how you may use its brand.
Can you film a video aimed at foreign importers?
Yes. IFEMA says Madrid Top Wine is looking for buyers and professionals from strategic markets. If your winemaker or export manager speaks English, I film the statement in both languages with the same shot and edit one version per language.
My group brings several brands to Madrid Top Wine. Do you cover them all?
Yes. Many groups share a team across several wineries at the same show. We build one plan per brand with a single shoot: you give me the time of each tasting or meeting and I walk your spaces. The invoice can be made out to the group.
How do you get into the show, and when do I receive the first photos?
Access to Madrid Top Wine is by personal invitation and ID, according to Peñín, so I arrange it with you before the show. On Monday evening I send you a selection of photos, and the rest of the material arrives within 24 to 72 hours, invoiced to your winery.