Stand Video and Photography at Privel 2026, IFEMA Madrid
I’m Marcos Pérez, and I film and photograph stands at Privel 2026, the private-label trade fair, on 4 and 5 November in Halls 12 and 14 at IFEMA Madrid. I work for food, household, personal care and pet product manufacturers who produce for retail chains. Here your product carries someone else’s brand, so the story to tell is your capability: range, quality, formats and how reliable your team is.
Privel 2026: manufacturers and retailers face to face at IFEMA
Privel holds its second edition on 4 and 5 November in Halls 12 and 14 at IFEMA Madrid. It is organised by IFEMA MADRID with Alimarket as strategic partner and is split into three areas: Food, Non Food and, new this year, PetCare. By April around 220 companies had confirmed, and the buyers programme run with ICEX brings more than 50 retail groups from over 30 countries. The II Private Label Congress takes place during the fair. The first edition, in 2025, drew around 5,000 professionals and won EMECA’s award for the best new trade fair launch in Europe. Opening hours are 9:30am to 5:30pm on the 4th and 9:30am to 5pm on the 5th.
At a private-label fair, meetings are booked in advance and buyers come to assess suppliers. A well-shot image of your range and a video of your factory, or of your team explaining the product, carry weight when that buyer compares three manufacturers back at the office.
Photography of ranges, packs and products for private-label catalogues
I photograph your range the way a buyer would see it on shelf: clean fronts, aligned formats, pack details and the product opened. On the stand I control light and background so the photos go straight into your private-label catalogue and retailer presentations.
Videos for private-label manufacturers
Three lengths, from a clip of one new SKU to a piece presenting your capability as a supplier. Filming, editing and HD delivery in vertical or horizontal format, with royalty-free use and a company invoice. Designed for LinkedIn, your website, your sales dossier and meetings with international buyers. The amount for each length and each pack is in the photographer and videographer tariff for stands at IFEMA and Fira Barcelona.
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
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Compatible with agencies and marketing departments
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With business invoice
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Privel stand, range, team and meetings
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HD video delivery
-
Royalty-free video
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Privel stand, range, team and meetings
-
HD video delivery
-
Royalty-free video
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Privel stand, range, team and meetings
Stand, buyer meeting and team photos at Privel
I capture your stand, your range on display, your team at work and, with permission, meetings with buyers. Every pack includes selection, editing and high-resolution delivery, with royalty-free use and a company invoice. Use them in your catalogue, on LinkedIn, on your website and with your existing clients.
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High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Privel stand, range, team and meetings
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Privel stand, range, team and meetings
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Privel stand, range, team and meetings
Content that helps you win a supplier tender
Made for a retail buyer
The video answers what a purchasing manager asks: what you make, in which formats, with which certifications and at what capacity. I deliver it in vertical and horizontal format for LinkedIn, your website and the presentation to a buying group.
Images ready before the fair closes
Everything arrives in high resolution with no usage limit. If you present a new product or close a deal on the 4th, ask for a selection that afternoon and post it while buyers are still at IFEMA.
Coverage in Halls 12 and 14 at IFEMA
I film your stand and what happens on it: the range, tastings if you run them, your sales team and short statements from your managing director or private-label manager.
Material for the negotiating year that starts in November
Many retailer negotiations close months after the fair. With your own photos and videos you have material for follow-up, your catalogue, your website and the next edition. I invoice companies and work with your agency.
Factory video to show your production capacity
A buyer who doesn’t know your plant has doubts about your lead times and volumes. If you’d like, I film at your facilities before the fair: production line, quality control and warehouse. I edit it together with stand footage and an explanation from your operations director, giving you a piece that answers those doubts before the first visit. If you want something that outlasts the fair, the same footage can become the basis of a corporate video of your factory and company.
Corporate videos for LinkedIn and buying groups
I prepare short clips for LinkedIn and fuller pieces for your website or to send to interested buyers. Before filming we decide who we’re talking to: national buying groups, international distributors from the ICEX programme, household goods chains or specialist pet stores.
Team portraits and product still life for catalogues and press
I shoot portraits of your executives and sales team and clean-background product still lifes. They’re made for your private-label catalogue, spec sheets, press releases and retail and FMCG trade media.
How I work around meetings booked every half hour
At Privel the meetings schedule is fixed in advance. You send me the timetable and I film the stand in the gaps between appointments. Buyer meetings are only filmed with permission from both sides, and any product that can’t be shown yet stays off camera.
FAQ
Questions from Privel exhibitors
I manufacture for other brands. How do I show my products without my clients' labels?
It’s the usual situation at Privel. I photograph products in neutral packaging, in bulk or with your own sample brand, and blur any client label that appears in the edit. That way you show what you make without breaching confidentiality agreements.
Can you film at my factory before the fair?
Yes. A visit to the plant before 4 November lets me film the line, quality control and the warehouse. That footage is combined with the fair coverage into one piece, useful for any buyer who doesn’t know you yet.
Will the video work for the international buyers programme run with ICEX?
Yes. Buyers in that programme come from more than 30 countries, so I recommend a version with English subtitles. I prepare it within the same 24 to 72 hour delivery window, so you have it before your follow-ups.
We're exhibiting in the PetCare area. Does that change how you film?
Somewhat, yes. In pet food it works to show the product out of the pack, its texture and the retail format, and a real animal if the stand allows it. We agree on it before the fair so nothing is improvised on the 4th.
Who owns the rights to the photos of my range?
You do. You can use all the material with no time limit in your catalogue, website, social media, dossiers and retailer presentations, and I invoice your company. The only thing I don’t allow is third parties using it in their own advertising without your consent.
Privel lasts two days. Are a few hours of coverage enough?
For many manufacturers, yes. Half a day on the 4th covers the stand, the range and the team. If you also want meetings or the congress, a full day is better. Book early, because Privel overlaps with Tech Show and Advanced Manufacturing at IFEMA.