Video and Photography at Bisutex and Madrid Joya 2026 for Your Stand
Need video and photography at Bisutex and Madrid Joya 2026? From 24 to 27 September 2026, at IFEMA Madrid (Av. Partenón 5), Bisutex (costume jewellery, accessories, leather goods) and Madrid Joya (jewellery, watchmaking, precious stones) open at the same time, sharing Halls 1 and 3 through the 1-3 Connection Hub. You look after buyers, distributors and press; I film and photograph the rest.
Why you need professional video and photography at Bisutex and Madrid Joya
Bisutex brings together at IFEMA more than 150 accessory companies, with areas such as Minis Space and Bisutex Talents that spotlight signature design and emerging brands. Madrid Joya, in its 75th edition, occupies more than 4,000 m² with over 130 national and international jewellery and watchmaking firms. Held on the same dates, they share a professional visitor: the specialist-shop buyer, the distributor, the large-retail buyer and the trade press.
At a fair where the product is small, shiny and judged by the detail, a mediocre photograph penalises it. And on social media, a short reel filmed with careful lighting achieves what five hundred words of a product sheet can’t: making the buyer want to see the piece in person.
Coverage of your stand at IFEMA Madrid, Halls 1 and 3, from 24 to 27 September
I cover the four days of the fair, or as many as you need. Beforehand, we agree over a video call which pieces to highlight, whether you’re launching a collection, whether you have a runway show or photocall on the stand itself, and which hours draw the most key-buyer visits.
I work with compact equipment and discreet continuous light so as not to interfere with the careful lighting of the display cases. Standard delivery is 24-48 hours; to publish the same day on Instagram, express delivery is available with a surcharge.
Video service pricing for exhibitors at Bisutex and Madrid Joya 2026
Choose the video pack that best fits your stand and your goals. All include professional filming and editing, high-definition delivery, royalty-free use and a vertical or horizontal format for Instagram, TikTok, web and mailing.
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HD video delivery
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Royalty-free video
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Ready for social media, web, mailing and presentations
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Compatible with agencies and marketing departments
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With business invoice
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Stand, display cases and pieces · Bisutex and Madrid Joya
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HD video delivery
-
Royalty-free video
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Stand, display cases and pieces · Bisutex and Madrid Joya
-
HD video delivery
-
Royalty-free video
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Stand, display cases and pieces · Bisutex and Madrid Joya
Photography service pricing for stands at Bisutex and Madrid Joya 2026
Get photographs of your stand, your pieces, your display cases and the interaction with buyers to use throughout the year. All packs include image selection and editing, high-resolution delivery and royalty-free use.
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High-resolution delivery
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Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Stand, display cases and pieces · Bisutex and Madrid Joya
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Stand, display cases and pieces · Bisutex and Madrid Joya
-
High-resolution delivery
-
Royalty-free photos
-
Ready for social media, web, mailing and presentations
-
Compatible with agencies and marketing departments
-
With business invoice
-
Stand, display cases and pieces · Bisutex and Madrid Joya
What video and photography at Bisutex and Madrid Joya includes
Ready-to-use format for every channel
Vertical for Reels and TikTok, square for the Instagram catalogue, horizontal for web and newsletter, high-resolution macro for the product sheet.
Fast delivery and unrestricted use
You receive the files via download link within 24-48 hours, with a broad license for social media, web, paid campaigns, press and distributor presentations.
Content designed to sell the piece
Still life with careful lighting, macros that reveal the cut of the stone or the finish of the setting, and shots with a human presence to convey real size. In costume jewellery and accessories, seeing the piece in motion on a model changes the sale.
Material that keeps working after the fair
The same files feed the Christmas campaign, the next season's lookbook and communication with points of sale.
Why the jewellery and costume-jewellery sector is different
At Bisutex and Madrid Joya the product has two natural enemies of the camera: reflections and scale. A poorly lit silver piece looks grey, a badly framed ring looks like costume jewellery (or the other way round), and a photo with no human reference conveys neither the weight nor the real size.
That’s why the work is different from other fairs. Continuous light is managed to control glare, a neutral background is used for the occasional still life, and the presence of a hand or a model is sought when the piece is worn. In video, close shots with a gentle turn over the piece and the artisan’s hands at work work well. And there’s a detail specific to the sector: in signature costume jewellery and jewellery, collections are protected; I ask before filming new pieces and check with you what is published before the commercial embargo.
How I work on the day of the fair
I arrive at the hall before opening to film the freshly installed stand, take advantage of the clean display case and shoot piece macros with no visitors in frame. During the day I alternate ambience shots, product detail, sales moments and, if the exhibitor asks, a short spokesperson video explaining the collection or the technique.
For jewellery and watchmaking I set aside a specific slot for still life: neutral background, soft light and true macro, not digital zoom. That material serves catalogue, product sheet and Instagram for months. I deliver within 24-48 hours.
FAQ
Frequently asked questions about coverage at Bisutex and Madrid Joya
Are Bisutex and Madrid Joya the same fair?
No. They are two different fairs that IFEMA holds on the same dates and in adjacent halls (Halls 1 and 3, connected by the 1-3 Connection Hub). Bisutex covers costume jewellery, accessories and leather goods; Madrid Joya covers jewellery, watchmaking, precious stones and services for the industry. They share a calendar and much of the professional visitor, so many exhibitors take part in both.
Can I book coverage for just one day?
Yes. If you concentrate your commercial agenda on the opening day or the weekend, you can book single-day coverage, adjusting the pack.
Do you also work with companies from outside Spain that exhibit at Bisutex and Madrid Joya?
Yes, I work with international exhibitors taking part in the fair in Madrid. Coordination is handled in Spanish or English.
Do you deliver the content on the same day as the fair?
Yes, with an express delivery surcharge. Priority goes to a short vertical video and a selection of three or four photos to post on Instagram Stories or Reels before closing.
Do you work with exhibitors from outside Spain?
Yes. Bisutex and Madrid Joya welcome firms from Italy, Austria, Turkey, Poland, Belgium, Mexico and Colombia, among others. Prior communication is handled in Spanish or English and an intra-EU invoice is issued.
Can you do product still-life photography at the booth itself?
Yes. I set aside part of the day for still life with careful lighting and a neutral background inside the booth, without needing to move the pieces out of the fairground. It is the best plan when there are valuable pieces that do not leave the display.
Are the files royalty-free?
Yes. They are delivered with a broad usage license for your brand: social media, web, catalogue, press, paid campaigns, communication with distributors and points of sale.
How far in advance should I book?
Ideally three or four weeks in advance. With Bisutex, Madrid Joya and Estampa coinciding in the same IFEMA week, the August schedule fills up fast.